Aaron Wall of SEOBook was recently interviewed on Small Business Trends Radio about SEO. During the interview, Aaron was asked which companies should and shouldn’t invest in SEO. His answer, and the question itself, brought up some legitimate questions that I hadn’t yet seen addressed in the SEO space.
Does every company really need SEO? Does every website out there have a legitimate need to link build and optimize on page? Unfortunately for us SEO professionals, the short answer is no – to read more check out http://www.searchenginejournal.com/seo-is-a-team-sport-part-1/

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